I bought a business I didn’t believe in. Here’s why that decision revealed the deepest problem in the creator economy, and why solving it might be the key to everything you’re trying to build. When I purchased Create & Go, I had zero faith in the product model. It wasn’t the information. The content is excellent. I used it to build my own success. Watched friends like Kelan and others cross $100K months using the exact frameworks. The problem wasn’t what was being taught. The problem was what wasn’t being finished. And that problem? It’s killing the creator economy from the inside out. The Multi Billion dollar Lie We All Pretend Doesn’t ExistLet me tell you about the dirty secret nobody talks about in creator business: 97% of people don’t finish online courses. Think about that for a second. We’ve built a $366 billion industry where the success rate is worse than most medical trials for terminal diseases. If there was a school where only 3% of students graduated, they’d shut it down immediately. But in the creator economy? Creators call it “normal” and blame the students. “You’re not motivated enough.” “You lack discipline.” “You’re not ready for success.” Complete bullshit. Here’s what’s really happening: Their is an entire economy built on selling dreams instead of delivering transformation. Most creators have optimized for course sales, not course completion. For attention, not implementation. And it’s destroying people. You want to know why most creators struggle to make real money? It’s not because they don’t know what to do. It’s because they can’t finish what they start. The Procrastination Prison That Almost Killed MeLet me tell you about rock bottom, and why it matters for your creator business. I was working 60+ hours a week. Sitting in my bed with my head in my hands, literally fighting to finish my work. Around this time I was in physical pain from overwork, donating plasma to survive, and I still hadn’t started the business I said I wanted to create. There was psychological torture happening in my head. You see, I wasn’t broke because I was lazy. I was broke because I was a chronic procrastinator trapped in a cycle that destroys creator businesses: The Creator Death Spiral:
Sound familiar? This isn’t just a personal problem. This IS the creator economy problem. Every unfinished course represents someone who wanted to change their life but got trapped in the consumption cycle. Every abandoned project is a potential business that never launched. Every procrastination spiral is money left on the table. I had unfinished Notion workspaces collecting digital dust. Endless browser tabs promising the “one thing” I was missing. A graveyard of good intentions and abandoned dreams. But here’s what I didn’t understand then: My finishing problem was actually my money problem. Why Finishing = Money (The Connection Nobody Makes)Most creators think they need more knowledge to make more money. They’re wrong. You already have enough information to build a profitable creator business. The problem isn’t what you know, it’s what you execute. Think about it:
Every unfinished project is unrealized income. The creators making real money aren’t the ones with the most knowledge. They’re the ones who finish things. Who ship consistently. Who turn ideas into systems and systems into income. But the creator economy doesn’t want you to know this. It’s more profitable to sell you another course than to help you finish the one you bought. The Research That Shattered Everything I BelievedAfter purchasing Create & Go with this knowledge burning in my mind, I became obsessed with one question: “What would it take to 10x our finish rates, to have the highest finish rate of any course on the market?” While approaching my own breaking point, I dove into the science of procrastination. I needed to understand why brilliant, motivated people, people like you who joined this list to build something meaningful, get stuck in consumption mode instead of creation mode. But before I could figure that out I had to figure out why I didn't finish the things that really mattered to ME. What I discovered changed everything. Procrastination isn’t laziness. It’s emotional regulation. The leading researchers—Dr. Tim Pychyl, Dr. Fuschia Sirois, Dr. Joseph Ferrari—all say the same thing: We don’t procrastinate because we’re broken. You procrastinate because your brain is trying to protect you from uncomfortable emotions.
Every time you avoid that important task, writing that email, recording that video, launching that product, your brain gets a hit of relief. Short-term mood regulation at the cost of long-term wealth. It’s not a character flaw. It’s a biological response. And once I understood this, everything clicked. The Real Reason The Creator Economy Is BrokenThe creator economy has a finishing problem because it has an emotional problem. We’re asking people to do things that trigger every psychological defense mechanism:
Then we act surprised when people buy courses instead of building businesses. When they consume instead of create. When they research instead of execute. Of course we’re not finishing. We’re being asked to fight our entire nervous system. But here’s what the successful creators will figure out and what I learned in the process: The money isn’t in fighting your psychology. It’s in designing around it. The Creator Economy Revolution (That Actually Makes Money)Most creator “gurus” optimize for course sales. I decided to optimize for student success. Not because I’m altruistic. Because successful students make more money. And students who make money buy more products. And students who finish things tell their friends. Finishing students are profitable students. So I built something different. Not another course. Not another community where people post once and disappear. A systematic finishing infrastructure built on procrastination science. Here’s how it works: The Creator’s Club: Where Finishing Actually HappensThis isn’t motivation. This is methodology. Step 1: We Set Real Goals You’ll choose 3 things that would genuinely improve your income or your life. Not 20 someday dreams. Just 3 finishable projects that generate money. Step 2: The 12-Week Sprint System I give you the exact prompt that transforms overwhelming business goals into 12-week action plans. No more “someday I’ll launch.” We launch or complete these first goals in 12 weeks. Step 3: Daily Implementation Another prompt breaks your plan into daily tasks and identifies the 2 habits that move you forward (plus 1 habit to stop that’s sabotaging your progress). The prompts when you join the club will look like this, where each one will be customized to you as you use them: ​ Step 4: The Finishing Report Card Weekly check-ins with your completion percentage using a 12-week year spreadsheet. You’ll know exactly what you’re finishing and what you’re avoiding. Your free scorecard will look like this with spots to fill in your own information and measure your progress weekly: Notice how when you check off a task your weekly completion percentage and total success rate at the top change. It's like a report card from school only better because it's focused on what YOU want. You’ll also get: ✅ The Anti-Procrastination Playbook - My personal system that ended 15 years of chronic procrastination ✅ Behind-the-Scenes Access - Watch me build a business from scratch using CreateOS facing my own fears ✅ Complete CREATE Framework - The 6-step system for turning ideas into income ✅ My Personal Prompt Collection - The exact questions that break down any business goal into finishable tasks + more ✅ Free 12-Week Year Planner - Your personal report card for finally finishing (and earning) ✅ Community of Finishers - People who actually complete what they start and make money doing it Already joined? Perfect. Start thinking about the 3 goals you want to crush in the next 12 weeks. We open the doors after this last chance for people to join for free. Haven’t joined yet? Today is your last shot before we start charging $19/month. ​JOIN THE CREATOR’S CLUB FREE (LAST DAY) (over 100+ people are already pending to join) But Here’s Where It Gets Interesting (And Profitable)The Creator’s Club will help you finish. CreateOS makes you finish faster and earn more. Remember all those courses sitting in your “I’ll get to this later” pile? Six-Figure Blog Builder. That Facebook ads course. The productivity system you swore would change everything. That affiliate marketing training. The email list building masterclass. CreateOS is where all of that finally becomes income. Instead of:
CreateOS puts everything in one systematic place. Your course progress connects to your business goals. Your goals connect to your daily tasks. Your tasks connect to your income-generating behaviors. Everything builds on everything else. It’s the difference between buying courses and actually profiting from them. Who Gets CreateOS (The Creator’s Advantage)Only 100 people this round. Current spots filled: 17/100 After June 6th, the price doubles. This is only an introductory price. Here’s what CreateOS buyers get that Creator’s Club members don’t: ✅ The Complete CreateOS Vault - One central command center for your entire creator business ✅ 30+ Templates - For goals, habits, content systems, product launches, and revenue tracking ✅ Course Completion System - Finally profit from courses you’ve already bought ✅ Idea Capture & Connection - Never lose a profitable thought again ✅ Revenue Tracking Dashboard - See exactly where you’re making money and where you’re leaving it on the table ✅ The Systematic Edge - Move faster than scattered creators who wing it The Creator’s Club alone? You’ll finish your goals with community support. The Creator’s Club + CreateOS? You’ll finish faster, earn more, and build systems that compound your income forever. ​CLAIM YOUR CREATEOS SPOT ($157)​ The Future of The Creator EconomyHere’s what I believe: We’re witnessing the death of the information economy and the birth of the implementation economy. In 5 years, nobody will care how many courses you’ve taken. They’ll care about what you’ve built. Nobody will be impressed by your Notion setup. They’ll be impressed by your revenue. Nobody will follow you for your potential. They’ll follow you for your progress. The creators who survive the next decade won’t be the ones who consume the most content. They’ll be the ones who finish the most projects. This isn’t just about productivity. This is about the fundamental shift from knowledge workers to execution workers. From students to builders. From consumers to creators. The finishing revolution is the profit revolution. The Choice That Determines EverythingYou’re at a crossroads that every creator faces: Path 1: Keep consuming. Buy another course. Join another community. Bookmark another article. Tell yourself you’re “investing in your education” while your bank account stays the same. Path 2: Start finishing. Take what you already know and turn it into something that generates income. Ship before you’re ready. Progress over perfection. Revenue over research. Today you choose: Option 1: Join The Creator’s Club free and finally finish something that makes money. (the last day) Option 2: Get CreateOS + Creator’s Club and turn all those abandoned courses into systematic profit. (closes in 48 hours) Option 3: Keep pretending next Monday will be different while your competitors launch and earn. Why I’m Really Doing ThisI didn’t buy Create & Go just to make money. I bought it because I was tired of watching brilliant people suffer the same shame spiral that almost destroyed me. I was tired of seeing creators blame themselves for a broken system. I was tired of pretending that 97% failure rates were normal in an industry that promises transformation. But most of all, I was tired of watching talent waste away in consumption mode. You have everything you need to build a profitable creator business. The only thing standing between you and consistent income is your ability to finish what you start. The knowledge economy lied to you. It told you that more information equals more income. That’s why you’re drowning in courses instead of swimming in cash. The implementation economy tells you the truth: Finished projects equal financial freedom. What This Really Means for Your FutureIf you join the Creator’s Club today, you’re not just getting accountability. You’re joining the implementation economy. Where finishing matters more than starting. Where progress pays better than perfection. Where systems beat inspiration every single time. If you get CreateOS, you’re not just buying a productivity tool. You’re investing in the infrastructure that makes consistent progress inevitable, even when your brain screams at you to quit and buy another course instead. This is bigger than courses. This is about building wealth through systematic execution. The question isn’t whether this works. The question is: Are you finally ready to stop learning and start earning? The creator economy is changing. The information hoarders are getting left behind. The systematic finishers are pulling ahead. Which side of the revolution will you be on? Tomorrow I'll answer some of y'all's biggest questions about CreateOS and we close the doors to free access for the community.
P.S. I know what you’re thinking: “What if I don’t finish this either?” Here’s the difference: The Creator’s Club has weekly check-ins specifically designed to catch you when you start to drift. CreateOS tracks your progress automatically and has built-in systems to help you begin again when motivation fails. We’ve built finishing into the architecture, not just the intentions. P.P.S. The Creator’s Club switches to paid tomorrow. CreateOS closes at 100 people or Friday. Your consumption era ends today or it continues forever. Your choice. |
From a chronic procrastinator who couldn't finish anything to a creator obsessed with helping others finish what they start. I started Create & Go after training a personal AI on my entire life's data to understand my own behavior patterns and failures to complete things I cared about. Our tools are what I wished I always had, helping creators turn their data and knowledge into insight and progress. Join 30,000 others and get our free C-R-E-A-T-E Framework to learn how to complete projects and turn your efforts into income! 🔥
112 people. That’s how many creators joined The Creator’s Club in the last 48 hours. The doors are now closing over the next few hours and I am going to begin to approving members in a few. And honestly? I’m more then thrilled by the response. I am so excited to see how this community helps people to finish the things that matter to them and for us to all pursue these meaningful goals together. It will be incredible to see more people follow through and create the life and business they want...
MAN. Y'all sure know how to keep a man to his word. LOL. I'm reading through ALL of the responses asking where the link is, and reminding me we're an hour past launch time. I love the enthusiasm, truly, so much. This was my first email launch without Lauren, and man, do I miss that type A personality! She is DEARLY missed, and I appreciate y'all bearing with me on this.I have been sitting here for almost an hour in agony, looking at this video processing... The video I ended up recording was...
So yesterday I told you about our big pivot at Create and Go and introduced CreateOS, the “operating system” for creator businesses I’ve been building for the past 14 months. Today, I want to share WHY this matters so much to me and why I believe it’s the missing piece for most creators. The Most Embarrassing Day of My Creator Career It was 3:42 AM. I was sitting at my desk, surrounded by empty coffee cups, staring at my computer screen through bloodshot eyes. The launch email for the updated...