Hey y'all,

Let’s talk about something that I really think needs to be talked about more.

Selling.

More specifically, selling digital products.

I often see people hating digital products. I think people that don’t work on the internet like to judge digital products.

I see these people in the comments or on social media saying snarky things like...
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​“Oh, this person is just selling some course" or “THAT much for a template?”

This creates limiting beliefs for people who want to create their own products.

They think this is the way the world must feel.

I think this is a pretty ridiculous notion… because if you’re making money and you aren’t selling your product —You’re selling someone else’s.

Every creator is selling SOMETHING. Even if it's *just* attention.

People who work at companies also often sell things (directly or indirectly) that they don’t care about, but it's still easy to judge others on the internet selling things they do care about.

It can lead the rest of us to believe that there is something WRONG with making money on these types of products or that "surely they wouldn't buy this from me." This mindset that if your product isn't the ultimate solution for everyone, you shouldn't bother selling it all.

Cue imposter syndrome...

But who cares?

Those aren't the people you're selling too.

I don't love every product I see peddled on Instagram and I often think some are overpriced, but it doesn't matter because I'm probably not their target audience.

You have one goal when you sell something: Make the customer happy.

What they spend has to be equal to or less than the perceived value of what they paid for. If it's not, offer a return to make them happy again.

That’s it. If you can do those two things:

1. Aim to make your customer happy.
2. Provide a refund if you don't.

Then you NEVER have to lose a night of sleep over your work and what you’re selling.

I give you permission and affirmation that if you have an idea for a digital product, that it matters, that it’s a real business, that it counts.

Ignore the trolls and the nay-sayers. They're always there but thankfully they are almost always the very tiny majority.

Find something you want to create, create it, and sell it.

It's simple, but it's not easy. If it was, everyone would be rich.

My advice: Start small.

A template, a guide, a process, a community, or an ebook, which was the first product that launched the success of Avocadu, a successful health blog that Create and Go used to own.

A great platform can go a LONG way towards helping you launch your first product, and that's exactly what this week's sponsor is for:

Sponsored by: Lulu​ ​ Your Next Revenue Stream: Publishing and Selling Your Own Book Has Never Been Easier Publishing your own book is a fantastic way to take your credibility to the next level and establish yourself as an authority in your field - and to your audience. It’s also a really great way to earn a passive income stream and to diversify your income by selling on other platforms. The cool thing is… Most content creators and bloggers already have so much material to work with. You just need the right outlet to help you turn this material and knowledge into a complete package. Enter Lulu, a self-publishing and print-on-demand platform that puts you in control, whether you’re starting from scratch or already have content prepared. They help you take the material and go from print to profitable. What makes Lulu so great is that they provide a variety of different ways to sell your book, helping you maximize your earnings. You can sell on their platform, on your own website, or on over 40,000 online platforms and marketplaces like Amazon. They also have all kinds of guides and templates to help you get started, including formatting and distribution guides! ​Check out how to get started selling your very first book!​

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Sell Out for What You Create 🌟

Find a problem you feel good about solving and create a solution that you can sell.
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Then tell people about it. Boast about it. You go ahead and toot your own horn.

That's the only way to get people's attention because if you don't believe in it, they won't either.

When you're helping others, you don't have to feel weird about making a profit on it. That's literally what every business in the world does. Being a creator is no different, except that it can be scalable in a different way.

That’s the power of a digital product.

It’s not just about the money (although that’s nice). It’s about scaling your impact, reaching more people, and creating something valuable that can change lives.

Don't chase perfection because your product(s) will be an every-changing thing. We're working on like our 5th iteration of our course offering right now. Always improving with the changing needs of our audience.

As long as you put your audience first, you can't go wrong.

Create, sell, learn, innovate, repeat.

Now, you might be thinking, “But Noah, I don’t have a product idea!”

Don’t worry, I told you I had you covered.

AI Promp for Generating Product Ideas 💡

Here’s a quick AI prompt from our course that you can use with ChatGPT or Claude to give you some ideas:

If you don’t know the answer to these things, use AI to help you figure it out. That's what it's there for. You can ask things like:

• Can you help me figure out the mission or goal of my business?
• Can you help me figure out my target market?
• Can you help me figure out my avatar’s biggest struggles?
• Can you help me figure out my avatar’s dream outcome?

Play around with it until you find something you like and then start working on it.

Talk about working on it, build in public, let people give feedback on it, and then keep working on it.

Remember, your first product doesn’t have to be perfect. The customer just needs to be happy.

So, I challenge you: Start brainstorming a real product you can create.

What unique knowledge do you have? What problems can you solve? How can you provide value?

Remember, every creator’s journey is different. Whether you’re launching a product, building a community, or still figuring things out, you’re on the right path.

Keep going, and don’t be afraid to take that next big step.

Quote of the Week

From Dr. Wayne Dyer in his book "The Power of intention"
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​"In order to be good at selling, you have to fall in love with what you do, and then sell that love."

New Around Here?

Here are our best resources to get started:

• ​Start Your Own Profitable Blog: Tutorial​
• ​Six-Figure Blog Builder: Launch and Scale a Blog Business ​