A few weeks ago, I sent an email about copywriting and I talked about how we've been working on our copy for Create and Go's rebranding and what that process has been like. Since then, I've had quite a few people ask me for more examples of good copywriting and how they can improve how they market their products and website.

I'm going to go over two examples of great copywriting I found recently and then share 12 questions to consider when writing your own copy.

My hope is that you'll come away with some strategies you can use for improving your own copy (and sales).

What is Copywriting?

Well according to Google "Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing."

Which sounds good and all, but I think of it a little differently.

Good copywriting goes beyond just stringing words together. It's about communicating a message in a way that resonates with your audience, captures their attention, and motivates them to take action.

It combines elements of psychology, storytelling, and strategic thinking to create compelling narratives that connect with readers on an emotional level.

In other words, copywriting is about how you make a customer feel.

It's like we say at Create and Goes, "Facts tell, stories sell".

Great copywriting can go a LONG way toward helping you launch your first product, and that's exactly what this week's sponsor is about:

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Copywriting Should Tell a Story

It should stir certain feelings or excitement in the reader.

The goal of copywriting isn't to trick people, but rather to communicate VERY clearly and effectively. It's about distilling complex ideas into simple, memorable messages that can be quickly understood and visualized.

Let me give you a couple of great examples I saw recently when shopping around for a calendar app:

When you see this, how does it make you feel?

Notice how AkiFlow is using this arguably simple text to convey what their app does. When a customer reads it, they immediately identify the transformation that comes from using the service. With just one sentence, they explain that they know their customers' schedules are currently out of control, but with their service, that can be a thing of the past.

It's short, sweet, and clear. The reminder of the transformation the customer will experience is keeping the dream outcome at the front of their mind.

Sidenote: I also like how they highlighted who the product is for. Oftentimes, when copy is MORE specific, it actually converts better because the reader feels like you're speaking directly to them.

Let's look at another example -- one of my favorites I've seen as of late.

SHEESH. MotionAI killed this. Talk about good copy...

"There are now 13 months in a year".

What do you think of when you read that? What I love about it is that it touches on so many things that can make your copy more powerful:

1. It’s attention-grabbing and unexpected. It immediately makes the reader pause and think, “Wait, what?”
2. It creates curiosity. People will want to know how this impossible claim could be true.
3. It’s simple and memorable. The statement is short, clear, and easy to remember.
4. It implies a significant benefit. The idea of having an extra month in a year suggests a major increase in time or productivity.
5. It’s a creative way to illustrate the 137% productivity increase. It’s essentially saying you can now do 13 months’ worth of work in 12 months, which is also a competitive benefit.
6. It uses concrete numbers (13 months) which makes the abstract concept of productivity more tangible.
7. It’s unique and differentiating and it’s not a claim that competitors are likely to make.

There are other elements here that we can also take note of. For example, they clearly state what the product allows you to do:
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​"Build the perfect to-do list" ​
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They even highlight how easy it is to cancel (something they clearly know is a frustration in the current application and software market).

Overall, while I didn't go with Motion because the last thing I wanted to do was figure out a new tool right now, the copy stuck with me. Whenever I feel my to-do list getting a bit crazy, I even begin to wonder if they're the solution...

Why?

Because of good copywriting.

It's one of the best skills you can practice when it comes to making sales.

With that being said I wanted to share a resource I have been using from my own findings and collection of advice from people whose copywriting skills I respect. I hope they help.

12 Questions to Consider When Writing Your Own Copy

1. Is your headline attention-grabbing and unexpected? Try crafting a statement that makes readers pause and think.
2. Are you communicating the transformation your product/service offers? Focus on the before and after for your customers, that means results, experience, and benefits not just features.
3. Can you distill your message into a simple, memorable statement? Aim for something short and impactful like “There are now 13 months in a year.”
4. Are you using concrete numbers or tangible examples to illustrate abstract concepts? This makes benefits more relatable.
5. How can you create curiosity that compels readers to learn more? An intriguing claim or question can draw people in.
6. Is your copy unique and differentiating from competitors? Brainstorm ways to position your offering in a fresh way.
7. Are you speaking directly to your ideal customer? Sometimes being more specific in who you’re addressing can actually increase conversions.
8. Have you incorporated storytelling elements to connect emotionally with readers? Remember, “facts tell, stories sell.”
9. Is your copy clear and easily understood? Try explaining your concept in simple terms a 12-year-old could grasp.
10. Does your first line compel readers to continue to the second? Work on creating intrigue from the very beginning.
11. How do you want your customers to feel?
12. Is your message simple and memorable? Test if someone can easily recall the main point.

There you have it!

I hope you enjoyed these examples and I'll try and keep my eyes out for any other good copy I see if y'all want to see more.

Quote of the Week

From writer George Gribbin:

"A copywriter should have an understanding of people, an insight into them, a sympathy toward them."

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