I did something embarrassing last week.
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Sat down to write a newsletter. Spent 45 minutes crafting what I thought was this brilliant metaphor about systems and finishing things.

Felt pretty good about myself.

Then I opened my notes and… there it was.

I’d already written the exact same thing. Six months ago.

Same metaphor. Same structure. Basically word for word.

I just… forgot.

I stared at the screen for a minute feeling like an absolute idiot.

Then I started laughing.

Because if I hadn’t saved that first note? I probably would’ve spent another 45 minutes saying the exact same thing.

You’re probably doing this too.

How much time are you wasting redoing work you’ve already done?

Not because you’re dumb. Not because you’re disorganized.

But because you never saved it properly the first time.

Think about the last month of your creative work:

That blog post that took 4 hours to write?

How many times have you explained that same concept before but never captured it?

If you’d saved those earlier versions, you could’ve written it in 90 minutes.

That YouTube script you researched for 3 hours?

How much of that research did you already do for a different video six months ago?

If you’d kept those notes, you could’ve cut that to 45 minutes.

That newsletter you’re staring at with no ideas?

How many brilliant thoughts have you had in conversations, showers, or walks that you never wrote down?

They’re gone. Forever.

Every time you start from scratch, you’re burning money.

Not just time. Actual money.

Because content = income for creators.

And redoing work = less content = less income.

The math

Let’s say you create one piece of content per week. (Blog post, video, newsletter, whatever.)

Let’s do a worst case scenario where you use no AI for help and are dedicated and consistent with creating outstanding content aimed at connecting with your audience (usually long form like Youtube, Podcast, Newsletter, Blog Post, etc.).

Without a system:

• 2 hours researching (half of which you’ve done before but forgot)
• 2 hours writing/creating (starting from zero every time)
• 1 hour editing

= 5 hours per piece.

With saved, searchable notes:

• 10 minutes finding relevant notes you already have
• 30 minutes assembling and creating new works from your notes
• 20 minutes editing

This = 1 hour per piece

That’s 4 extra hours. Every single week.

In one month, that’s 16 hours you get back.

In one year? 208 hours.

That’s five full work weeks you’re currently wasting by starting from scratch every time.

What could you create with an extra five weeks per year?

• 20 more blog posts?
• 10 more YouTube videos?
• An entire course?
• A book?

Or you could just keep redoing the same work over and over. Your choice.

More valuable than the time

When you save your best ideas, something magical happens.

They start connecting.

Your notes become building blocks.

Like Kintsugi—that Japanese art where broken pottery gets repaired with gold—your ideas become fragments that assemble into something one-of-a-kind.

That story you wrote about your biggest failure?

Becomes the hook for your next substack post.

That insight from a book you read last year?

Becomes the framework for your new course.

Every piece you save becomes material you can reuse, remix, and rebuild with.

Not being repetitive, but composing new work from your best thinking instead of starting from zero every single time.

This is what separates creators who scale from creators who burn out.

The ones who scale? They’ve been collecting pieces for years.

Every piece of content they create pulls from this growing library of their best work.

They’re not working harder. They’re working with more material.

When you don't have this, every post is a battle. Every video is exhausting. Every newsletter feels impossible.

Because you have nothing to build from.

Just a blank page and the vague feeling you’ve had this idea before but can’t remember where.

Here’s the practice that changes everything

Simple in theory… harder without a structure and tool like CreateOS offers.

Write daily. 10-30 minutes. Save it. Search it. Build with it.

Not fancy note-taking techniques.

Not elaborate systems.

Just: Capture your best thinking and use it later.

Here’s what happens:

Month 1: You have 20-30 notes
​Month 3: You write your first post in half the time using saved notes
​Month 6: You have enough material for a course without starting from scratch
​Year 1: You’re creating better content in less time than ever before

And look, I need to be honest with you about something.

This only works if you actually do it.

If you’re not willing to write 10-30 minutes most days, CreateOS won’t magically fix that.

If you’re looking for a system that creates content for you with zero effort, this ain’t it.

But if you’re tired of:

• Spending too many hours on content that should take half the time
• Starting from scratch when you’ve already solved this problem before
• Feeling like you’re making the same points over and over but never building anything
• Working twice as hard as other creators for half the results

Then this practice will change your entire creative output.

And tomorrow, I’ll show you exactly what it looks like.

I’ll send a video of how I actually use CreateOS to create. How those 20 minutes of morning writing becomes newsletters, course content, blog posts, and work that compounds.

You’ll see:

• How I search my notes to find perfect examples
• How I assemble new content from old fragments
• How I create in no time at all what used to take hours to create

Not theory. Just what it actually looks like.

Last weekend at 50% off.

13 spots gone. 37 left.

Code: BFSALE2025

If you’re not creating better content in half the time within 30 days, I’ll personally help you, or full refund.

​Stop redoing work. Start building →​

Sale ends Tuesday, December 2nd at 11:59 PM CST.

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Quote of the Week

“The palest ink is better than the best memory.” — Chinese Proverb

(Write it down or spend the rest of your life redoing the same work. Ask me how I know.)

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Watch your inbox tomorrow.

Cheers,
Noah

P.S. Every successful creator I know has a writing practice. Not because they’re special. But because writing is how you turn scattered thoughts into valuable work. We're moving in a direction where it's safe to say that data is the new oil. Your knowledge is your mineral rights. Big tech knows this.
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What if you actually kept yours and used it to make money instead of letting it disappear?

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